Search results for Parks Associates
7 MAR 2024
Data
Sports fans are having problems to find their favorite events
A study by Parks Associates revealed over one third of the consumers report being unable to watch a live sports event because it aired on a service to which they do not subscribe.
10 JAN 2024
Data
A 5% of US internet households only use a pay-TV service
Data revealed in the latest update of Parks Associates’ Streaming Video Tracker indicates that legacy pay-TV companies continue to lose subscribers to streaming video services, while the average annualized industry churn rate for streaming services to be 50%.
19 SEP 2023
Data
USA: Household spending on streaming subscriptions declined 25%
Internet household spending on streaming subscription services has declined 25% to US$73 per month versus US$90 in 2021, according to new research from Parks Associates.
12 SEP 2023
Data
How to leverage emerging technologies to create more revenue?
Parks Associates and Adeia’s latest white paper describes how vMVPD services are augmenting – and in some cases replacing – traditional pay TV services as the primary source of innovative advertising-based business models.
28 AUG 2023
Data
Why are consumers cutting streaming services?
The average annualized subscriber churn rate for streaming video services stands at 47%. The top driver of service cancellations is the desire to save money, according to Parks Associates’ latest "Video Services: Shifting Demand" study.